Eminem Unveils Exclusive Lions Merch Line Ahead of Thanksgiving Halftime Show

Eminem's dropping new gear through a team-up with the Detroit Lions on Wednesday. The lineup has hoodies and tees that blend the rapper's image with his home squad, as per Detroit News.

A few pieces feature the words From 8 Mile to the Lions Den across the front. Others display a Shady hockey mask tucked beneath a team helmet, plus all grit splashed in graffiti lettering on the back with 313. One design puts a man's profile in a team hoodie pulled over a helmet.

This rollout follows news that Eminem and Paul Rosenberg, his manager, will run production for the Thanksgiving halftime shows through 2027. Jack White takes the stage Thursday when the squad battles the Green Bay Packers in their annual Turkey Day matchup.

Jack White got his spot in the Rock and Roll Hall of Fame this month with Meg White, his White Stripes bandmate. Eminem earned his Hall induction at that same ceremony.

You can grab the merch at Lions Supply inside Ford Field by Gate A. Hours run 10 a.m. to 2 p.m. Wednesday, then 10:30 a.m. to 4 p.m. Thursday, and 10 a.m. to 7:30 p.m. Friday while stock lasts. Thursday shoppers need a game ticket to get in, as per Detroit News.

The gear also hits The Trailer, the rapper's shop inside Union Assembly above his Mom's Spaghetti window. It's open 4 p.m. to 10 p.m. Wednesday and 4 p.m. to 11 p.m. Friday. Union Assembly sits at 2131 Woodward Ave., squeezed between the Fillmore Detroit and the Fox Theatre.

Can't make it in person? Online buying starts at 10 a.m. on Wednesday at shop.detroitlions.com and shop.eminem.com.